'Our efforts are just starting': Zohran Mamdani, Sanders and Alexandria Ocasio-Cortez rally the faithful ahead of New York City mayoral race.

Just over a week before New York City’s mayoral election on 4 November, approximately 13,000 supporters poured into the Queens stadium for the “NYC Not For Sale” gathering, headlined by Congresswoman AOC, senator Bernie Sanders and the Democratic mayoral candidate Zohran Mamdani.

The historic outdoor stadium was filled to capacity. New Yorkers of diverse ages and origins came together, but it was the youthful attendees that seemed to bring the excitement.

Many characterized the gathering as more than just a rally. It was a occasion of unity, discontent and optimism all at once. For one attendee, 23, of Queens, the reason to attend was straightforward: “I’m here because the government sucks, to be honest with you … and I feel like we should make a change as a country, and NYC is definitely the place to start.”

Crowd Energy and Sentiment

For a local resident, 29, who lives in the neighborhood, the energy of the event reflected something he hasn’t felt in city elections in a while. “It’s exciting that someone who actually might change things is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be involved now, then when is the right moment?”

Another local, Emily, 29, shared a similar enthusiasm: “I think it’s inspiring to be a part of this energy. We even went out to cast ballots earlier today because we were getting in the mindset to be psyched for everything that he’s for.”

The variety of the crowd mirrored the city itself. Longtime residents, recent arrivals, working youth and retirees all were in attendance. For an attendee, 68, from Queens, it was his first rally of the election season. “I’m here because, well, I want to hear what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Major Topics and Public Priorities

For Mitch, the primary concerns facing NYC right now are “public security, the trains being safe, and cost of living”, adding that while he’s doubtful about whether the candidate can deliver on all his promises, he’s receptive. “I don’t know who’s going to pay for all this stuff he wants done … but I’m going in open-minded, and just wishing somebody is proposing some alternatives.”

Brooklyn, 30, also from the neighborhood, said their main concerns were defending LGBTQ+ equality and addressing the city’s affordability crisis. “I think Mamdani is doing a excellent work of addressing everything I’m worried by,” they said.

A supporter, 30, echoed that sentiment, commending Mamdani’s genuineness: “I feel like he is very sincere in his responses in a way that isn’t common in most elected officials. He’s a little less empty rhetoric than usual.”

Campaign Messages and Highlights

The candidate had a clear message he was aiming to get across at the rally; diversity is NYC’s greatest asset. At one point, he had a Jewish leader, a reverend, and an imam all on stage together in backing his campaign. Brad Lander, a former candidate in this election, also came out to support Mamdani.

The senator received the loudest applause of the evening, tied with only the mayoral candidate. Sanders spoke of the significance of electing Mamdani to the position of mayor not only for the sake of making the city more affordable, but also as a means to make a statement to the former president and the billionaires he has in his orbit.

“Everyday citizens get one vote,” Sanders said. “Meanwhile, the ultra-rich get the opportunity to spend as much as they want to elect the candidates they want. That is the context in which this election is occurring.”

New York governor Kathy Hochul was the only presenter met with mixed responses, with the crowd frequently breaking into chants to enthusiastically chant “Tax the rich!” The candidate came out at the end of her speech to, quite literally, hold her hand, as if to show the supporters the value of her appearance and backing.

It was a stark difference to Congresswoman AOC, who spoke just after Hochul and was met with the audience chanting her name.

When it came time for the candidate to speak, the crowd had been more than adequately energized. As with the recent candidates' forum days earlier, he did not hesitate at taking jabs Andrew Cuomo.

“Let our words resound that he can hear them tonight in his $8,000-a-month apartment,” the Democratic candidate said. “Let them be so loud that he can hear them even if he’s in Westchester tonight.”

But he did not focus excessively on his opponent, instead dedicating the second part of his speech to expressing gratitude to the alliance who had backed his campaign for the past several months and helped with his historic campaign.

Perhaps the most memorable moment came towards the end, when he asked anyone in the crowd who had volunteered and gone door-to-door for his campaign to turn on their lights. The crowd immediately lit up in a sea of bright phone lights, too many to count.

“We are just getting started. On 4 November we set ourselves free,” Mamdani said in his closing words.

Elizabeth Quinn
Elizabeth Quinn

Eleanor Vance is a disability rights advocate and writer with over a decade of experience in social policy and inclusion initiatives across the UK.