Must My Wannabe Content Creator Friend Stop Exploiting People for Content?

One Side: Beth

At times she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured while eating. It feels invasive.

Marielle also expects me to film her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her create material.

I appreciate that Marielle has supported me with my design career, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to understand that our 10-year friendship still has limits. I love being with her, but I also want to experience it without being recorded, edited, or shared for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the content we produce together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Creating content is my interpretation of living actively: noticing the nuances, posting them with an viewership that appreciates the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, giving her a chance to witness behind-the-scenes moments that could benefit her career in design too. That isn't leverage, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I understand not all people enjoys being on camera, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions support one another in small ways. I thought filming a clip here or there would be fun for her. Innovation thrives in collaboration, and having Beth around makes projects energetic and enjoyable. I never force her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for real connection: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is content. She must to honor her friend's personal space.
Another reader, 26

She may enjoy producing videos and displaying her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your relationship. Foster some real experiences, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to where the line is. The answer is not found in trying to alter one another, but in each setting clear boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Elizabeth Quinn
Elizabeth Quinn

Eleanor Vance is a disability rights advocate and writer with over a decade of experience in social policy and inclusion initiatives across the UK.