Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Foray for the Maga Movement

Britain's shortest-serving prime minister, launched the premiere of her video series with a promise to expose "malicious actors" striving to bring down Britain, the US and Europe. Truss elaborated she would lay bare how an "international network of progressives operate to undermine democracy and the electorate's mandate."

"We're going to look at the Maga phenomenon and observe how this can be accomplished in Britain," Truss declared. "We'll be talking to the leading lights of the Trumpist political sphere."

Before the show's launch, there was a strong advocate. "This is the beginning of a type of transformation," stated the controversial US journalist. His Just the News platform will host the Truss's new podcasts.

Establishing Ties in the Maga Media Ecosystem

UK-based allies, such as a advisor linked to Reform UK, played a role in her set up the her new show. The setup is competent, though simple. She has gathered a subscriber base of 10k in her initial seven days and her first episode achieved sixty-seven thousand views during that week.

This represents a modest start, but in aligning with the journalist, the former PM is being pushed into a mature right-wing media network generating and disseminating pro-Trump narratives. Its obsessions include alleged censorship by the mainstream media and a desire to remove a shadowy government apparatus – a force that Truss blames for the rapid conclusion of her calamitous premiership.

"Just the News is not famous past the Maga-verse, but it does have credibility there, largely because of John Solomon, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even spoken with Trump," said an anthropology expert, who has closely studied the Make America Great Again phenomenon.

A Contentious Ally

Truss's attempt to import the pro-Trump media model to the UK has pushed her closer to controversial figures such as the journalist.

He set up his media outlet following scrutiny after he was accused of pushing false stories about Biden's anti-corruption work in the Ukraine, as well as disputed reports about ex-ambassador to Ukraine.

These allegations were echoed throughout the pro-Trump media, with the journalist appearing as a common interviewee on Sean Hannity's influential cable news broadcast. Trump himself boosted the journalist's work.

He wrote the Ukraine claims in a number of opinion pieces for the outlet the Hill, where he was re-labelled as a columnist after colleagues complained about his work. His narratives were central in the then-president's request for the Ukrainian government to look into Hunter Biden and his father in that year. This pressure resulted in articles of impeachment targeting Donald Trump. The US Senate later voted to acquit the commander-in-chief.

Shortly after Solomon left the newspaper in October 2019, the news organization revealed it was conducting a assessment of his columns relating to Ukrainian matters. It found Solomon had relied on questionable informants and noted he "omitted key facts about main Ukrainian informants, specifically the detail that they had been indicted or were under investigation."

Entering the Ecosystem

His broadcast spots are a sign of the right-wing media network Truss is entering. Solomon mentioned his support for Truss's project on a broadcast he helps run on the right-wing channel, a rightwing cable channel that is the base for the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already spoken with Bannon on a debut installment.

Through her association with the journalist and his outlet, Truss has become a small part in a much wider network of right-wing publications that often share and promote one another's material.

The journalist's broadcasts have frequently included individuals such as Mike Benz, a political voice whose disparagement of the US Agency for International Development was referenced by the tech billionaire as justification for shutting down the international development organization.

An International Strategy

Although the former PM's unnatural presentation and career difficulties have drawn derision in Britain, some US observers do not dismiss her attempts to reinvent herself as a British branch of the pro-Trump media ecosystem.

"It is necessary to treat people like Truss seriously, even if you may not want to interpret them word-for-word," stated a Democratic strategist, who was employed in the Obama White House.

"Observers witnessed how in 2024 the former president leveraged that media network to get his message out. Certainly that network exports and influences discourse overseas. It seems fairly obvious to me that the environment in the United Kingdom are akin to what enabled this parallel press sphere to flourish here."

a political theory expert, said the internet-based conservative network was already making its presence felt in the United Kingdom.

"Digital media knows no borders," Finlayson remarked. "There's a kind environment within which content circulates – at times appearing in harsh versions and other times more moderately – but which is networked."

Professor Hinton said the rise of the internet-based right wing in the UK lately meant the "possibility to have a larger effect is considerable."

A Transatlantic Ambition

"Liz Truss along with the Reform UK leader in the recent past appeared at the the major conservative conference, where I saw they hit pro-Trump themes prior to the {king of Maga|

Elizabeth Quinn
Elizabeth Quinn

Eleanor Vance is a disability rights advocate and writer with over a decade of experience in social policy and inclusion initiatives across the UK.